NAB Book Store






National Association of Broadcasters Engineering Handbook, 10E

Description:
The Engineering Handbook provides the single most comprehensive and accessible resource available for engineers and others working in production, postproduction, networks, local stations, equipment manufacturing or any of the associated areas of radio and television. Basic principles and the latest technologies and issues are all addressed by respected professionals with first-hand experience in the broadcast industry and manufacturing. This edition has been fully revised and updated, with 104 chapters and over 2000 pages.

Keywords: broadcast engineering, DTV digital television, Radio, Television, Broadcasting, Broadcasters


Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

Description:
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Keywords: Digital signage, Lcd, Display, displays, Video display, Advertising, Monitor, Monitors, Signage broadcasting, scala


IPTV and Internet Video: Expanding the Reach of Television Broadcasting (NAB Executive Technology Briefings)

Description:
IPTV and Internet Video clearly explains and demystifies the functions, markets, and future impact of this exploding technology. This book contains an overview of hardware, software, and Internet technologies, case studies, and covers a range of products and services. Written by two leading digital media experts with, each with 25 years technology development experience and global insight, this book is a guide to help leaders master the key trends and drivers transforming the world of broadcast television and the Web.

Keywords: IPTV, Video, VoD, Network, Netowrks, IP, Broadband


Streaming and Digital Media: Understanding the Business and Technology (NAB Executive Technology Briefings)

Description:
Streaming and Digital Media gives you knowledge about the technology, as well as market trends, business uses, and future impact from an industry insider. The book covers online video distribution, industry pricing data, content monetization methods, video format comparisons and more. Case studies and market research provide you exclusive examples and reports to make business decisions and determine what is and is not working in today's business environment. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market, business, and financial implications.

Keywords: Streaming, Networks, Internet, Video, vbrick


A Broadcast Engineering Tutorial for Non-Engineers, 3e

Description:
Your guide to understanding the technical world of radio and television broadcast engineering; this book provides an introduction to the technologies and equipment that comprise modern broadcasting systems. Written by Graham Jones, of the NAB Science and Technology Department, for those without engineering backgrounds, it will also be useful for engineering trainees and others who are new to the industry. This tutorial provides a comprehensive explanation of a very technical subject in terms that you can understand.

Keywords: Broadcast engineering, DTV, HDTV


A Face for Radio: A Guide to Facility Planning and Design

Description:
The radio broadcasting industry is constantly evolving on two areas: basic business operations and technical operations. This book covers in depth the basic principles that radio broadcasting executives and operating personnel need to know to make informed decisions regarding new, renovated or upgraded facilities. Written by top architects in the field, the book will feature successful radio broadcast projects worldwide as well as from around the U.S.

Keywords: Radio


NAB Political Broadcast Catechism, 16th Edition

Description:
Newly updated to reflect the new campaign laws now in effect. This guidebook text covers the FCC's rule changes, and interpretations of older rules and policies still on the books. A resource for station campaign managers and ad agencies. Political Broadcast Catechism answers many of your questions and will help you find solutions to the most common political broadcasting questions during the election season.


Expanding a Digital Content Management System: for the Growing Digital Media Enterprise

Description:
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media.

This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.

Contents:

Defining the Starting Point and Direction of the Expansion;
Preparing the Organization for the Expansion;
Definition of Technologies and Products;
General Recommendations and Advanced Concepts;
Digital Rights Management, Authentication and Compliance;
The Business Case;
ROI Models;
Expanding the System Hardware and Software; Integration;
Advanced Taxonomy (Classification System);
Metadata;


NAB Television Financial Report (2007)

Description:
The latest NAB/BCFM Financial Report adds insight into the tough questions that station management face every day. The report has compiled survey data from approximately 700 commercial television stations. This data has been organized into 89 tables that allow you to compare your station's performance against that of other stations. Tables have been prepared based on station affiliation, revenue categories and market size. The tables display information relevant to that station market including revenue sources, gross advertising revenues, number of employees, capital expenditures, expenditures by department, selected expense items such as ratings services, license fees, etc., and profitability. In addition to the average (mean) response, each table in this book shows the 25th, 50th and 75th percentile cases of responding stations in each revenue and expense category.


TV Market by Market Analysis

Description:
This one-of-a-kind analysis provides up-to-date information that will help you spot industry trends, compare market performance and social demographics, identify investment opportunities and apply valuable revenue projections on a DMA basis for all 210 markets.

This resource includes:

Actual television market revenue.
Revenue projections to assist in budgeting and forecasting.
Information on cable penetration that allows you to chart trends.
Comprehensive ratings data that allows you to see stations' audience shares.
Comparative summary that allows you to compare markets with national averages.
Results from a custom survey of general managers on issues facing managers in today's market.
Extensive use of graphics for quick reference.
Recent station sales information to better estimate station values.

Market-By-Market Gives You:

Market Summary. A summary of historical and projected population, number of television households, retail sales and effective buying income. Also includes market rank, demographic composition, and penetration of technologies such as VCRs, cable television and ADS.
Comparative Summary. Contrasts market level data with the corresponding national averages.
Market Financial Data. A summary of historical television revenue and market net revenue projections.
Ratings History. Four year summary ratings history for each station.
Station Summary. A summary of every television station in each market with call letter, ownership, affiliation, and technical parameters.
Station Sales. Station sales outlined by market including price, date of sale, purchaser and seller.
Cable Data. Primary cable systems serving each DMA with number of subscribers and estimated cable advertising revenue.

Station operators, owners, investors, equipment manufacturers, lenders, consultants and advertisers will find this text a valuable reference source.


Tech Terms, 3rd Edition: What Every Telecommunications and Digital Media Professional Should Know

Description:
An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts today's busy communications professionals. Now in its 3rd edition, Tech Terms is an invaluable learning tool to help grasp key aspects of the television and video, PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet and mobile telecomputing worlds. With more than 1000 terms described in four sentences or less, Tech Terms is perfect the perfect desk reference.

Features include:

More than geek-speak, it covers all the bases-- the BIG picture--not just terms or phrases from a single industry or discipline.

Concise and clear definitions for everything from Internet browsers and IP Webcasting to MP3, satellite direct-to-home (DTH), LCD and Plasma Flat Panel Displays and DTV/HDTV

Fully revised 3rd edition includes more than 350 new terms and 300 updates!


Casinos, Lotteries, and Contests, 2nd Edition

Description:
This book is the resource you need to comply with federal and state lottery laws and the FCC’s licensee-conducted contest rule. The text also analyzes the FCC’s hoax rules; plus the Commission’s enforcement of these and other regulations.

Topics covered include:

Summary of the law changes
The three elements of a lottery
Advertising of casino gambling
Details on Indian gaming regulatory act provisions
Details on charity gaming act provisions
FCC rules
Sporting events
State operated lotteries
Contests, hoaxes and staying out of trouble
Suggested safeguards - contents of broadcast copy


Digital Rights Management: Protecting and Monetizing Content

Description:
Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.

With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time—a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.

Contents:

Chapters 1-5
Part 1 presents the basic information about rights: what they are, why they matter, and to whom they matter:

1. Introduction
2. Intellectual Property
3. Content Marketing, Distribution, and Sales
4. Rights
5. Who Cares about Rights?

Chapters 6-7
Part 2 looks at the technology of DRM, the standards required for interoperability, and implementation of DRM in a way that works for the consumer and all members of the supply chain:

6. What is Digital Rights Management (DRM)?
7. Designing and implementing DRM

Chapters 8-10
Part 3 is about how copyright owners and consumers can live together in a DRM world:

8. DRM-Enabled Business Models
9. Living with DRM
10. Conclusion and Questions


2008 Broadcast Engineering Conference Proceedings

Description:
These proceedings are a compilation of white papers and presentations from the 2008 NAB Broadcast Engineering Conference.

Submitted Papers or Presentations from the following sessions:

BROADCAST ENGINEERING CONFERENCE:

The Ennes Workshop
IEEE BTS Tutorial: Proposed ATSC Mobile/Handheld Systems
DTV Broadcasting for Mobile and Handheld
Digital Opportunities for Radio
DTV Broadcasting for Mobile and Handheld
Radio Technology Advancements
DTV Reception Issues
Communicating with Management
TV News & Live Production
Alternative STL Technologies
Digital Radio Worldwide
Video Content Creation & Manipulation
New Technologies for Radio Listening
Video Content Creation & Manipulation
Audio Over IP
Next Generation Public Alerting
Monitoring & Measurements in Broadcast Plant - TV
Monitoring & Measurements in Broadcast Plant - Radio
Television RF & Transmission Systems
Radio RF & Transmission Systems
Technology Innovations


The IBOC Handbook: Understanding HD Radio Technology

Description:
While products are already in the market today, there is no definitive resource for an understanding of the technical inner workings of the technology. This book serves as the guide for understanding and implementing the technology. Written to be readable from end to end, the book will also serve as the system designer's desk reference. It provides a detailed discussion of the data transmission protocols and relates them to the building blocks of the equipment and systems that transmit and receive these signals.

Key Features

The IBOC Handbook includes numnerous diagrams and explanations of the system protocol stack and transmission systems for digital radio.

First and only overview of the newly approved NRSC-5 Standard.

This book informs the reader about the interconnected parts of IBOC technology, on paper-- from standards setting to system architecture-- and in hardware-- from audio and data technology to transmission.

Authored by David P. Maxson