DIS-covery Trends Report -- Camcorders

The DIS-covery Trends Report: Camcorders is derived from our most recently published Professional Camcorders World tm 2007 that came out in February 2008. That report, in its full version, intended mainly for manufacturers also includes product data, brand shares and brand image rankings as well as greater depth of detail, generally. The full report, PCW 2007 is one of the most popular reports in our industry, subscribed to by most of the major manufacturers.

What the DIS-covery report on Camcorders gives you is lots of technology trends information, budgets and revenues, shows and magazines, classification, applications, purchase sources, as well as a key to what the major trends are that are most moving the marketplace. Price $400USD

Executive Summary

Consumer vs. Professional Marketing Confusion
It is also pretty obvious that many customers are more than satisfied with consumer versions of the same formats as are being sold in pro form. While we realize this can be confounding to broadcast manufacturers, but we would remind them that they brought this on themselves by a) launching DV-based pro formats that had complimentary consumer products simultaneously marketed, such as Mini-DV and HDC and more recently AVC-HD. So, we would like to hear less criticism of our habit of including consumer brands or models in our professional camcorder reports. We didn’t create the cross-market phenomena, we just report about it. With box stores abounding (we won’t name them), the trend has been growing like mad. Increasing numbers of professionals and semi-professionals make counting pure professional camcorder use tricky at best. It used to be a much clear cut situation to identify who was a professional, but today that process has become much more difficult. As a result many heretofore professional-grade camcorders are now finding their way in the hands of semi-professionals. And, to further confuse things, those same folks can walk in and buy truly broadcast-grade gear, and do. Partly this is the fault of the lower prices of Mini-DV, DV-CAM and HDV, now AVC as well. To further complicate things, many of these professionals and so-called professionals are apt to purchase at least some of their camcorders from sources that are not normally associated with professional grade units ~ consumer dealers, catalog houses and Internet sources. That is, they may purchase consumer grade products. This is even happening among newscasters, where they use such products as ‘dispose-a-cams.’ This phenomenon is seen rising in an environment where news sometimes gets captured on people’s cellular telephones.

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